Thorns to Competition by Arindam Choudhari and Rajita Choudhari

Arindam and Rajita's new book
Arindam Choudhari and Rajita Choudhari has launched their new book this time on Marketing. The book Thorns to competition was launched recently by none other than king Khan at a 5 start hotel in delhi.

ABOUT THE BOOK:
THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century through the acronym T-H-O-R-N-S.

TARGET IT RIGHT | HIT WHERE IT HURTS | OBSESS WITH IT |REINVENT IT | NAIL IT | SELL IT

CONTENTS: Thorns to Competiton Book on Markrting
1. T H O R N S TO COMPETITION

2. TARGET IT RIGHT

3. HIT WHERE IT HURTS

4. OBSESS ABOUT THEM

5. REINVENT IT

6. NAIL IT

7. SELL IT

8. STATUTORY WARNING

PRAISE FOR THORNS TO COMPETITION written by Shahrukh Khan

“I have always been a big believer of advertising and marketing as it is the final frontier between making a great product and creating a stickiness with the consumer. It’s about information and informing. Arindam and Rajita’s book actually spells it out in the clearest, yet tongue-in-cheek manner that is possible. It takes a complex aspect of business and makes it extremely simple. This itself is perhaps the best advertising peg for the book. As always, a very enlightening, lucid and well-informed read. Don’t give it a miss, and all the best to Arindam and Rajita.”

Shahrukh Khan

Praise by Alyque Padamsee
“Two thumbs up for this lovely piece of work by Arindam and Rajita. They are two excellent marketing brains. Their magazine 4Ps Business & Marketing is my favourite marketing magazine; their books – Power Brands and Star Brands – are two of my favourite brand books ever. And now this gem of a book will show business and marketers a whole new way of looking at marketing – the Thorns To Competition way. The best part of the book is, while it talks of aggression, it continuously reminds us of the ethical requisites of marketing, advertising and selling!”

Alyque Padamsee

ABOUT THE AUTHORS of Thorns to Competition
Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist and three times National Award winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM, ranked as one of India’s topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all B-Schools in India).

He is also the founder of the Planman Group, which has business interests in Consulting, Media & Entertainment; and is the Editor-in-Chief of The Sunday Indian – the only news magazine in the world that is printed in 14 languages. His firm, Planman Media, also brings out the leading business magazines Business & Economy, 4Ps Business & Marketing and The Human Factor.

He is the author of Planning India, as well as the bestsellers Count Your Chickens Before They Hatch, The Great Indian Dream (co-authored with Dr. Malay Chaudhuri) and Discover The Diamond In You. His public seminars on Leadership are a rage, with thousands attending them.

Arindam teaches Leadership & National Economic Planning at IIPM.

Prof. Rajita Chaudhuri is the Dean – Center for Enterprise Management at The Indian Institute of Planning and Management, New Delhi. Prof. Chaudhuri is also a regular and well-acclaimed columnist of 4Ps Business and Marketing magazine. Over the years, she has been involved with various training and development activities of the institute and has conducted workshops for big and well-established industrial houses across India.

Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team-building in achieving the required effectiveness; her workshops are commonly represented by senior executives from well-known corporations.

She also heads Planman Marcom – an integrated communications, advertising and promotions company. Prof. Chaudhuri has trained over ten thousand senior executives and professionals through her workshops and has helped organisations create efficiencies in enhancing proficiency in their businesses. She has also written a book on advertising titled ‘Orangutan as Your Brand Ambassador’.

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Live India Vs Sri Lanka Final Match of ICC World Cup will be played in Mumbai on 2nd April between Sri Lanka and either India or Pakistan which will be decided on 30th April.

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Cheer for your favorite team and Watch theLive Telecast ICC World Cup Final Match on April 2nd 2011.

ICC World Cup 2011 India Vs Sri Lanka Final Match will be played in Mumbai.

Live Telecast of India Vs Sri Lanka Final Match on 2nd April 2011 will start at 14:30 Local Time (09:00 GMT). It will be Day/Night and played under flood light condition.

Watch the Action World Cup India Vs Sri Lanka Final Match Live Online. Live Telecast Cricket World Cup Final Match is available at ESPN Star Sports and DD. Live scores Streaming of World Cup Final Match is available on Internet at ESPN and Live Commentary available on Radio.

Don't miss the Live Telecast India Vs Sri Lanka World Cup Final Match ICC World Cup Match on 2nd April 2011

Watch Online Cricket World Cup 2011 India Matches Live Telecast Coverage Commentary Online

Watch Online Cricket World Cup 2011 India Matches Live Telecast Coverage Commentary OnlineThe biggest cricketing event kicked off in Dhaka after the grand opening ceremony at Dhaka of the 2011 ICC Cricket World Cup. India plays Bangladesh on 19th Feb 2011. The first match of the World Cup Cricket 2011 being played between the hosts Bangladesh and India at the Sher-e-Bangla National Stadium in Mirpur, Dhaka


Schedule of ICC Cricket World Cup 2011 India's matches
1. India vs Bangladesh Group B Match 1 19 Feb 2011 Watch Live Streaming

2. India vs England Group B Match 11 27 Feb 2011 Watch Live Streaming


3. India vs Ireland Group B Match 22 6 Mar 2011 Watch Live Streaming

4. India vs Netherlands Group B Match 25 9 Mar 2011 Watch Live Streaming


5. India vs South Africa Group B Match 29 12 Mar 2011 Watch Live Streaming

6. India vs West Indies Group B Match 42 20 Mar 2011 Watch Live Streaming


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I sledged only once, and it worked: Tendulkar

Sachin Tendulkar says he, too, has sledged, but only once, and that as part of team strategy. The batting maestro needled Australian fast bowler Glenn McGrath by telling he would go after his bowling and the ploy worked.
"I have never sledged per se merely for the sake of sledging. I did that only once as a part of team strategy. This was at the Kenya Champions Trophy. We were playing Australia." Tendulkar recollects in the book 'SACH' penned by Gautam Bhattacharya.
Tendulkar describes how he irked McGrath with a cheeky line.
"The match was played under overcast conditions. The wicket was also very damp. I had told Sourav before that I would do something to upset McGrath's rhythm. So, in the very first over, I stepped out to him. The first thing I said to him was 'Today I will hit you out of the ground.' He got really angry and started spraying the ball around. This was exactly what we wanted. As on that surface, he may have been very dangerous."
"We did win that match ultimately and I felt very happy. My sledging did work for the team."
"My own experience of sledging came very early on my first tour to Australia. I remember having blocked a delivery and the ball landed near my foot. I tried picking it up when Allan Border shouted from gully, 'Don't touch the ball.' So I stopped immediately."

Source PTI

Sachin - Chappel Spat during 2007 World Cup revealed in SACH a book on Tendulkar

'SACH', is written by Gautam Bhattacharya and published by Vikas Publishing House. The book has Chappell side of story about the spat just before the ICC Cricket World Cup in West Indies. However Chappel at the same time categorically insisted that both of them buried the hatchet within a few days of this spat.

Greg Chappel the then coach of Team India revealed "At the outset let me clarify I never ever doubted Sachin Tendulkar's commitment to the side. The only time I talked about him was in relation to the team's World Cup venture. If you talk about a breakdown in relations, that possibly happened only around this time. Basically we differed on his batting order in the West Indies,"

Chappel further said "It wasn't just me alone. Rahul Dravid was also involved in the thinking which felt the matches were going to get decided in those middle overs and you needed the brilliance of either a Sachin or Sehwag to play in that position,"

"Sehwag didn't seem very keen. So we sat down with Sachin who in any case was the first priority. We put it down to him and he seemed reluctant. He thought top-of-the-order was the best place for him as it has always been.

Launch of SACH in Bangalore..A book on, Sachin Tendulkar the God of Cricket

Sach a Biography of Sachin Tendulkar will be launched this week at Bangalore.

Sach the book on the God of Cricket Sachin SIZZLES with altogether NEW FEATURES:

Sach has FOREWORD by the captain of Team India Mahendra Singh Dhoni

The book "Sach" boasts of 83 INTERVIEWS with eminent individuals on WHAT SACHIN MEANS to them

The surprise package in the book is: GREG CHAPPELL on SACHIN ––breaking his silence after FOUR years

There are 40 NEVER-BEFORE-ASKED QUESTIONS in the Book which are answered whole heartedly by SACHIN

‘When Sachin took the field in Mumbai, for Pakistan, Imran was his captain …’ THIS AND MANY MORE UNKNOWN ANECDOTES …

"SACH" Sachin Tendulkar's Biography

"SACH" Sachin Tendulkar's Biography



All about Sachin Tendulkar The God of Cricket.

Kambli on Sachin: First time after Sach ka Samna

Greg Chappell has to say on Sachin

If Sachin preceded Gavaskar’

Competitively priced at Rs. 395/

Foreword by Dhoni

Publisher - Vikas Publishing House Delhi NCR